SELLING LOCAL FOOD DIRECTLY
TO THE CUSTOMER
SPECIAL WORKSHOP SERIES
Trends, Opportunities and Tips for Agri-food
and Value-added Food Producers
Stephen Beamish: Bringing 25 years of marketing and strategic leadership experience to the table, Stephen Beamish is the President and Founder of BlackTusk Business Solutions, delivering strategic marketing and partnership advisory services to a wide range of clientele.
Scott Runté: Scott Runté is a leader with deep experience in Eastern Ontario’s economic development ecosystem. A Launch Lab mentor for six years before he was promoted to CEO, he continues his mentoring duties to help fuel entrepreneurial success with proven, strategic advice.
Laura Berman: Laura Berman is a Canadian photographer with a background in horticulture, landscape architecture and graphic design. She photographs plants, people and a greener world for stock, assignment and fine art, focusing on family-owned organic farms, urban gardens, farmers’ markets and chefs using local food.
Joined by: Representatives of OMAFRA, Public Health Unit, Municipality and Local Entrepreneurs of the Industry
Tuesday, February 18, 2020 / 9am to 4pm – no charge to attend
Trends, Opportunities, Regulations and Risk Mitigation
- Opportunities emerging in PEC’s Agri-food industry
- Food Safety – things you need to know
- Commercial kitchen resources available in the area.
- How many ways can you sell direct?
- Info on the new Sophiasburgh Food Hub and Picton Farmers’ Market
- Navigating the County Departments as you build your business
Tuesday, February 25, 2020 / 9am to 4pm – no charge to attend
Understanding and Connecting with the Customer
- Latest provincial data on consumer purchasing trends
- Creating compelling images to tell your story
- How to make your product stand out in a crowded market
- Simple ways to make your place of sale awesome
- What does brand loyalty look like in today’s market?
Tuesday, March 10, 2020 / 9am to 4pm – no charge to attend
Pricing, Marketing Plan and Budget
- Why we find it so hard to keep track of all the costs
- In depth look at methods for tracking costs and setting realistic prices
- Why creating a marketing strategy and setting a marketing budget go hand in hand
- Finally getting that Marketing Activity Calendar planned out!
Tuesday, March 24, 2020 / 9am to 4pm – no charge to attend
Sales and Marketing
- What Foodland has to offer and how to get connected
- Making your location a ‘must visit’ destination – a personal story
- Design tools that are easy to use
- Social media best practices in the unique market of PEC
- E-commerce options for direct to consumer food sales
Tuesday, April 7, 2020 / 9am to 4pm – no charge to attend
Experiential Tourism 101 — Building an Agri-food Experience
Seating: Limited seating —- one-time only workshops. Representatives of the Ontario Ministry of Agriculture Food and Rural Affairs, Hastings Prince Edward Public Health Unit and local entrepreneurs will join with Entrepreneurs in Residence from Launch Lab Regional Innovation Centre, to create these informative and inspiring workshops.
Registration: Please register for each workshop separately.
Grace Nyman / firstname.lastname@example.org / 613.476.2148 x 2502
No-charge to attend.
Lunch: If you would like to bring a lunch, you will have access to a fridge.
Location: Armoury Mall, Main Level, 206 Picton Main Street.
Parking: The Armoury Mall parking lot is reserved for tenant parking only. Free Parking is available on Main Street or one of the municipal parking lot. Entrance to the workshop is through the ground floor level on Main Street.
Smoking: The Armoury Mall property is a designated non-smoking area.
Helping Small Business Stay Competitive
The winter provides a much needed rest from the active spring, summer and fall seasons here in Prince Edward County. Whether you’re in tourism, construction, landscaping, professional services or agribusiness, the winter down time provides a chance to plan and strategize for future growth opportunities.
The County’s Winter Survival Workshops deliver important and relevant training and education to small businesses in Prince Edward County to help them stay competitive. Business operators can find workshops that provide valuable information, such as the adopting the use technology, opportunities to remain competitive, maximizing the tourist season or ensuring a financially sustainable transition into retirement or the sale of a business.
The Winter Survival Workshops are administered by The Community Development Department in partnership with The Small Business Centre, Prince Edward/Lennox & Addington Community Futures Development Corporation (PELA CFDC) and the Prince Edward County Chamber of Tourism and Commerce. These partnering organizations identify relevant topics through data compiled by partners as well as agency meetings and client feedback. Workshops are then created to contribute to business knowledge, transformation, performance and growth.