Embrace the Local Entrepreneurial Spirit

Prince Edward County is, and will always be, a friendly and rural community characterized by its people. County residents come from all walks of life, but are here to live and be immersed in the opportunities this region provides. They see a natural wonder and a way of life that’s authentic, rewarding and unpretentious; a growing hub of creativity and innovation and a great place in which to work and do business.

Full-time Population

The population in Prince Edward County has traditionally experienced slow, steady growth in all ranges. The full-time population is expected to increase to: 34,755 by 2032 | 39,850 by 2052 | 43,560 by 2062.


Over this forecast period, population and housing growth will shift from the rural area to more urban areas. This growth will be predominantly felt in Wellington and Picton as these communities are expected to account for 51% and 23% respectively in projected new housing growth.

In the last census period from 2006 to 2011, there were above average increases in the 50+ age category and this reflects the community’s attractiveness to seniors and retirees. The rise in this demographic will foster growth in the following sectors: Health Care, Personal Services, Food/Wine, Arts and Culture.

Household Income and Dwelling Value

The chart provides information on average household income along with the average dwelling value for Prince Edward County. The County’s estimated 2012 average gross household income of $77,066 is higher than nearby Belleville and Quinte West’s $69,041, while Prince Edward County’s average cost of dwellings is in line with Kingston at just over $245,000 making The County very affordable for our feeder markets of Toronto, Ottawa and Montréal.

As the 50+ group continues to grow, it’s expected that home-based employment will increase as semiretired residents seek lifestyles which allow them to work in footloose industries on a full-time or part-time basis. The County is also enjoying a renaissance of young professionals with families and young creative class workers migrating to the area seeking authentic living opportunities. This is beginning to balance out the population demographics, creating a truly dynamic and diverse environment.

Vacation Home Statistics

Vacation home ownership is a strong indicator of high income and wealth.
Statistics Canada reports for Prince Edward County:
• Nine out of 10 vacation homes are owned by urban households
• The average age of a vacation home owner is 52 years
• 26% belong to households with children and 22% belong to seniors
• 52% are owned by couples without children and other household types


800 kilometres of shoreline and geological phenomenon like the Sandbanks and Lake-on-the-Mountain, provide spectacular backdrops for tales of the Huron and the Iroquois, the bold adventures of explorer Samuel de Champlain, the relocation of Loyalist refugees following the American Revolution, the growth of a local economy based on maritime and agricultural riches, and the daring feats of rum-runners during the Prohibition years.
Even Canada’s renowned first Prime Minister, Sir John A. Macdonald, called this special place “home” at the beginning of his law career. People live in Prince Edward County because of its natural charm, its extraordinary restaurants and wineries, its entrepreneurial spirit and its talented artistic community. Woven through it all is a character steeped in history and a contemporary sense of progress and quality of life.