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Community Development Department Newsletter

 

December 2017

 

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New Seasonal Campaign

 

A new campaign promoting winter visitation lauched this month where folks can enter to win a getaway in Prince Edward County in Februrary. All entrants (already 450+) will receive information about winter activities and events, with one lucky winner getting a weekend away with their family/friends. Details here: https://www.visitpec.ca/plan/winter/

 

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Are you featured on VisitPEC.ca?

 

Tourism related business owners and event organizers are encouraged to submit their information for a free listing on The County's official tourism website: www.visitpec.ca.  

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Applications for the Arts & Taste Trail are now open!

 

Join the dozens of local businesses featured on the Arts & Taste Trail in 2017-18 - a choose-your-own-adventure way to explore the creative and culinary sides of The County. New memebrs have until Friday December 22nd to apply - see application details here: 

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Tourism Development Alliance 

 

Tourism Development Alliance meetings are intended for any/all associated with County tourism and/or hospitality businesses to come together for updates on destination marketing and sharing their projects, businesses offerings, and questions/concerns. 

 

We are reconsidering the format in 2018. Be part of designing the new face of the TDA! The next meeting will take place in February.

 

Stay tuned for information - and contact Rebecca Lamb (rlamb@pecounty.on.ca) for any destination marketing questions.

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New Francophone Tour Route in the Region

 

Prince Edward County is featured in a new tour Route Champlain which follows the historic pathways of Samuel de Champlain in 1615-1616. 


We're looking for more francophone-friendly businesses to feature on the route!  Contact rlamb@pecounty.on.ca if your business serves French-speaking vistiors.  

 

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Looking for PEC Swag!

 

Media, influencers, and special visitors love when we send them off with a little piece of PEC.  


We're looking for locally made/produced/grown items to include in County swag bags. Items can be edible or not, must be shelf-stable, and cost up to $5 each.

 

Contact rlamb@pecounty.on.ca if your product(s) might be a good fit!  

 

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Workshops

It’s that time of year again! As winter approaches, it provides a chance for business owners and operators to reflect on the recent busy season, to plan and strategize for next year, and take advantage of growth opportunities. The successful Winter Survival Workshop series, now in its fifth year has been fostering and motivating fresh ideas and helping local businesses take advantage of opportunities to expand, improve, reach new markets and become more efficient since 2013.

 

In partnership with The Small Business Centre, PELA CFDC and the Prince Edward County Chamber od Commerce, The County’s Winter Survival Workshops deliver important and relevant training and education to small businesses in Prince Edward County to help them stay competitive  

 

You can look forward to some of the following workshops in 2018. Details to follow soon!

 

*Intellectual Property:  What's in it for You!
*Developing a Marketing Plan
*Valuing a Business for Sale or Purchase/Succession Planning

*Photography and Design

*Food Handling

 

Signup for the latest Workshop News & Updates at Build a New Life - Winter Survival Workshops

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Transportation

Deseronto Transit celebrating 10 years with
SPOT IT! SNAP IT! POST IT! social media contest

 

Deseronto Transit  is celebrating 10 years of public transit service to Deseronto, Napanee, Tyendinaga Township, Mohawks of the Bay of Quinte and Prince Edward County.  Deseronto Transit is a regional, affordable and accessible public transit provider connecting people to communities within the Napanee, Belleville and Picton region. 

 

A finale to the 2017 Anniversary Celebration will be a fun, social media campaign that hinges on community involvement, raises awareness of public transit in the region and promotes four local businesses who have supplied prizes for the event.

 

Spot It! Snap It! Post It!  For a chance to Win! invites the public to snap a photo of the Deseronto Transit Bus when they see it and post it to Facebook, Twitter or Instagram using the hashtag #DeserontoTransit.  Daily posts will be entered in a draw for a chance to win one of four prizes worth $100.00  from December 1 to December 22, 2017.  A draw will be made on Saturday, December 23, 2017.


For more information about the campaign, visit www.facebook.com/DTBusService.

 

Deseronto Transit plays an important role in facilitating greater independence of everyday living for many individuals in our service areas.  We have provided over 100,000 trips since the operation of our service and have seen over the years, ridership grow at rates of 18 to 23%.  Statistics show that approximately 40% of those using our service are going to work and approximately 17% are using the service to get a college education” says Susan Stolarchuk, Manager of Deseronto Transit.

 

 

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Shop Local Campaign

 

The Community Development Department launched a Shop Local campaign this holiday season. The campaign includes YouTube Pre-roll ads targeting Prince Edward County, the Quinte Area and Kingston. The campaigns also include 99.3 County FM radio spots. See Spot #1 and Spot #2.  

 

 

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Released: 2017 Business Retention & Expansion Study

The Community Development Department recently completed a 2017 Business Retention and Expansion Study for the Professional and Healthcare Services sectors. The Full report PDF can be found HERE.

 

Business Retention and Expansion (BR+E) study/survey programs are often conducted on a sector by sector basis, with updates to each sector taking place every few years. The process involves conducting confidential interviews with businesses to gather insights into their needs, challenges and opportunities for growth. In Prince Edward County, this focused is on connecting with a large portion of specific sectors in our community.


In 2016 a BR+E study/survey was conducted for the manufacturing and construction sectors in an effort to better understand the challenges and opportunities facing those sectors. Over 60 businesses were interviewed. These in-person surveys provided overview information about each business, future business plans, challenges with doing business in the community and workforce insight. The results from the 2016 BR+E served as an important resource in developing future Community Development priorities and work plans. It also provided a natural outreach opportunity to the business community to determine any immediate business needs that were potentially impeding business growth.

 

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Commercial Space Availability:

The CDD is actively promoting available industrial park land for sale in Picton for the development of commercial units for businesses. The CDD recognizes the need for commercial lease space that provides connected services, loading bay access and office or retail space. For more information, please see our industrial properties HERE.

 

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Central Resource for Long Term Rental Housing

The Community Development Department has launched a new Available Rental Housing Listing intended as a central resource for those looking for long term housing in Prince Edward County.

 

This includes ‘newly landed’ county residents, seasonal workers and locals looking for an affordable place. The Prince Edward County Available Rental Housing Listing is an active feed of local house, condo and apartment rental listings into one central location! Feel free to click on any of the listings which will take you to the listing for more details. We have attempted to filter out any vacation rentals or “Want ads”. Any questions or concerns contact the CDD

 

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New County Job Board Feed Provides Central Spot for Job Seekers

The Community Development Department has launched a new Job Board on Build a New Life.ca, which is an active feed of all local job board listings into one central location! These job boards include Career Edge, Indeed, Kijiji Jobs, the government job bank and more. Feel Free to browse any of the recent job opportunities which will take you to the respective job posting sites. 

 

BuildaNewLife.ca Recent Stories

'A Business Friendly Enviroment'

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Zest Kitchen Shop – Kyle and Jenny

 

Kyle and Jenny Otsuka are celebrating five years in business at Zest, their stylish kitchen shop on Main Street Picton. “Looking at photos of our first few months, the walls look very bare!” says Jenny with a laugh. “We started slow because, being new to the community, we wanted to get a sense of what business would be like.” Actually, they were not totally new to The County. “We had the cottage here for a few years, and we had the sense that people here love food and cooking.” she says. “We started off slow. We stocked quality cookware and a small selection of knives and gadgets. As we talked to customers and heard what they wanted and needed, we filled in a lot more. Over time we also added items made right here in The County. 

 

Read their Story

 

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Ethnic Cooking Pops Up in The County

When Melissa Cannons brought her husband to Prince Edward County, she brought us a gift of diversity. Mel and Paul Tobias cook authentic, adventurous ethnic dishes that a lot of us yearn for.  Melissa’s mum was born in Wellington, so she had roots here and she and Paul had visited many times. But they had never seen an  opportunity to move here. Three years ago, that changed. Their daughter was just four months old when Paul got a job offer from  The Drake Devonshire. “We’d wanted to leave the city for years and knew The County was the kind of place we could raise a family."

 

 

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Thanks to the dedication and diligent fundraising efforts of the Friends of the Wellington Heritage Museum, phase one of the Museum’s new heritage garden is now complete!  The lawn behind the building now has walkways, flowerbeds, bench pads and an entertainment area. Heritage plantings, benches and a sculpture will be installed next spring. The groundbreaking ceremony was held on Monday, November 20th and was attended by a number of the Friends, as well as County councillors, the Museum's Curator and Assistant Curator, and several media outlets. After years of planning and fundraising, it was a thrill to see the garden become a reality!

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The annual Wassail events at Macaulay Heritage Park were a tad different this year, with the festivities being hosted at the former St. Mary Magdalene Church instead of Macaulay House. Visitors traveled through time to four Christmases of the past: Loyalist, Victorian, Post-War (1940s-1950s), and Generation X (1960s-1970s). To bring these four Christmas vignettes to life, volunteers donated items from home, and staff scoured local second-hand stores to find items that would complement pieces from The County Museums’ collection. The Friends of Macaulay Heritage Park sold their famous plum puddings alongside other delicious goodies at the bake sale, and visitors loved hopping into our Victorian sleigh for a photo. A fun time was had by all, and we can’t wait to do it all again next year! 

 

The Friends of the Wellington Heritage Museum had great success this holiday season with their various product initiatives. There was high demand for their amaryllis bulbs and paper whites, beautifully presented in tins with vintage County canning labels, as well as note cards and gift tags, also featuring Prince Edward County canning labels that are part of the Museum’s extensive canning collection (courtesy of Douglas Crawford). All proceeds from these items went toward the garden being installed behind the museum. The Friends hope to sell the flowers again next year, but the gift tags and note cards will be available throughout the year when the Museum is open.

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New Year’s Levee

Mayor Robert Quaiff and Council cordially invite you and yours to a New Year's Levee on January 7th. The Levee is an opportunity for community members to meet the Mayor and Members of Council, and celebrate the New Year.

Join us at Macaulay Heritage Park (23 Church Street) from 1-3pm. Refreshments will be provided.

 

 

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